Friends of Lakeshore State Park

In my collaboration with the Friends, I embarked on a journey to revamp their visual identity, infusing it with coherence and resonance. Together, we embarked on the creation of a compelling logo and a suite of print materials aimed at amplifying their presence and attracting vital donor support.

Drawing inspiration from Milwaukee's iconic landscape, particularly its picturesque bridge reminiscent of a radiant sunrise, we crafted a logo that pays homage to the city's architectural marvels. The bridge, an emblematic feature, takes center stage, adorned with silhouettes of Milwaukee's most renowned landmarks, seamlessly blending cityscape with natural beauty.

This meticulously designed emblem not only serves as a beacon of recognition for the organization but also doubles as a versatile decorative motif, lending its charm to various fundraising and marketing endeavors. In essence, it encapsulates the spirit of Milwaukee and the mission of the Friends of Lakeshore State Park, fostering instant recognition and deepening community engagement.