Make Your Move

Each year, the PPS Annual Conference & Exhibition attracts over 1000 Physical Therapist Private Practice Owners and Administrators for intensive practice management and business education. Attendees, ranging from private practice owners to aspiring physical therapists, receive insights into cutting-edge success strategies. Leveraging collaboration with the marketing team, the "Make Your Move" recruitment campaign was transformed into an attention-grabbing exhibition booth and social media ads, urging career advancement.

Amidst 300 exhibitors, the bold slogan "Make Your Move" stood out, resonating with those considering paths in physical therapy, and encouraging them to embark on professional growth. The campaign extended beyond the exhibition, infiltrating social media with tailored messages, underscoring PRN's dedication to empowering clinicians and nurturing career development within a patient-focused context.